Why is goals based planning important?

05.26.16 Back to video

Why is goals based planning important?

Jason Stamm
Central Region President
The Private Client Reserve

Perhaps the greatest benefit of goals based wealth planning is it actually has the potential to bring couples, sometimes entire families, closer together. Our goals based wealth planning process helps our clients to determine what’s most important to them. What they want to accomplish over their lifetimes. And once goals are clear, they can develop and manage strategies designed to help them accomplish their objectives. For example, if a client determines that they want to buy a second home, perhaps a vacation home, they can set this as a goal and we can help develop and implement a strategy designed to work toward and ultimately fund this purchase. The same goes for education planning, or for setting money aside to invest in a business, or to care for a loved one, or to provide income to support a client’s lifestyle. You know, the fact is, each set of goals is as unique as the clients themselves, making goals based wealth planning among the most rewarding aspects of our work.

Investment products and services are:


Investment products and services are:
        Not a deposit  •  Not FDIC insured  •  May Lose Value    
Not bank guaranteed   
Not insured by any Federal Government Agency

Deposits offered by U.S. Bank National Association. Member FDIC. Credit products are offered by U.S. Bank National Association and subject to normal credit approval. Not all loan programs are available in all states for all loan amounts. Interest rates and program terms are subject to change without notice. 

This information represents the opinions of U.S. Bank and is not intended to be a forecast of future events, a guarantee of future results or investment advice. It is not intended to provide specific advice or to be construed as an offering of securities or recommendation to invest. Investors should consult their investment professional for advice and information concerning their particular financial situation. U.S. Bank and its representatives do not provide tax or legal advice. Each individual’s tax and financial situation is unique. Individuals should consult their tax and/or legal advisor for advice and information concerning their particular situation. © 2016 U.S. Bank N.A.

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